Hi, I am Paulami.
A product designer with a love for startups. My designs solve problems for millions across the globe.
I am an end-to-end designer who engages with the entire product lifecycle, working at every stage, from guiding projects to supporting teams with strategy, research & prototypes to design handoffs.
Currently collaborating with Anzenna.ai.
Microsoft Teams
Anzenna.ai
Studio 3x3
Trestle Collaborative
Redbus.com
Lantern.io
IrisAgent
EnglishDost
Microsoft Teams Anzenna.ai Studio 3x3 Trestle Collaborative Redbus.com Lantern.io IrisAgent EnglishDost
Work
ANZENNA . 2024
Designing with Data
Designing a B2B SaaS platform comprehensive for security teams.
Role
- End-to-end design
DISCOVER . 2021-23
Designing for Growth
Led the design for Discover - a decentralized tool that helps 15 million plus people access news content in highly censored regions
Role
- End-to-end design
- User research
- 0 > 1 Product strategy
⌚ 5.30 min read
MICROSOFT . 2017-18
Improving productivity
Designed the early version of Microsoft Teams
I led the design for Slash ‘/’ command for task creation and navigation; along with the Task app for personal task creation to solve the business of 329000 organizations. tripled the DAU metrics (September 2018).
Role
- Project scoping and alignment
- End-to-end design
⌚ 2:35 min read
REDBUS. 2017
Improving revenue
My design powers the mobile web experience for a $500+ million revenue generating company for 7+ years
I led the redesign of the mobile website by monitoring and improving the transactional funnel of redBus
Role
- Lead design
Collaborators
1 x Head of Design
5 x Geo-specific Product managers
1 x Engineering lead
1 x Visual designer
⌚ 2:35 min read
ENGLISH DOST . 2016-17
Help improve the livelihood of million-plus folks
Led the design endeavours across all verticals of an award-winning app to learn English
EnglishDost (2014-17) was an award-winning app to learn conversational English speaking skills through regional Indian languages for blue-collared workers using storytelling. More than 1 million people used the product and it had organic growth of 70%. The startup won many accolades including "Top 8" at Google Launchpad and was part of Facebook India's SMB council.
Role
- UX Research: contextual enquiry + user analytics
- Usability testing
- End-to-end design
⌚ 4:30 min read
