Monitoring and improving the transactional funnel of redBus

THE CHALLENGE

Design a seat layout to accommodate different geo-specific requirements.

Redbus is part of Ibibo Group Pvt. Ltd. and is the largest online bus ticketing platform for customers across India, South East Asia And Peru.

ROLES AND RESPONSIBILITIES

I was responsible for the end-to-end mobile website design, which has the 2nd highest DAU after desktop. My work encompassed redesigning the entire funnel to improve ticket booking conversion rate; increasing insurance attachment rate per ticket, and designing the framework for last-minute boarding issues. The work encompassed taking ownership of the UX and UI designs along with improving the visual design from a usability standpoint..

SEAT LAYOUT REDESIGN

The seat layout redesign was part of a larger project to improve the bus ticketing experience. The seat layout redesign was part of a larger exercise to improve the bus ticketing experience. Seat selection plays a crucial role in a transaction to be successful as it helps users determine the suitability of a bus.

RESULTS

The ticket booking flow design of Redbus has powered the mobile web experience, which has the second-highest transaction source, for a $500+ million ARR revenue-generating company for 7+ years.