Making the future equitable through collaboration & prototyping

In the past 5+ years, I have worked on a range of applications in B2C and B2B with both startups and multinationals. So I have experience in solving complex technical problems and am comfortable designing in ambiguity.

I am interested in creating products that can help the masses. I have worked extensively on products for emerging markets, focusing on multi-language localisation and accessibility for people with disabilities.

Outside of work, I moonlight as a design educator and coach students transitioning to design as a full-time career.

In my spare time, I like to chat about alternative approaches to education, and the politics of food, learn about permaculture, chat about personal finance and try my hand at turning bowls. I formally studied painting and printmaking. But a series of adventures led me to design.

Clients & collaborators

 
  • I am assisting Studio 3x3 with qualitative research to guide future fund allocation to make New York parks inclusive for low-and-moderate income groups.

  • Trestle builds technological solutions in the area of progressive politics.

  • I joined Lantern because I was intrigued by the product, approach and success in demographies that have long been sidelined. I also wanted to apply the learnings from my time at ITP, NYU.

  • I joined Iris Agent to design their B2B analytics app, streamline their designs across different channels and support the team with new feature designs.

  • This is a volunteer-run organisation trying to aid housing justice folks with digital tools needed to facilitate their work.

  • This was a content-heavy role. I joined Metro Center to help them launch their new website along with the sites of all its research arms as part of a massive rebranding exercise of NYU Steinhardt.

    A key part of my work here was to oversee that all the content and designs follow ADA and WCAG guidelines and also help manage the architecture of the new designs by supporting different teams to streamline their content.

  • At Get Vetted, I collaborated with the CEO to convert business needs to design solutions. It was a remote role and challenged me to think of new ways to collaborate.

  • Get Basis was my foray into the freelance world. It was a product with a social cause and combined my interest in pedagogy and personal finance.

    I collaborated with the team to design the MVP to help raise the pre-seed round. I also developed their learning and investment framework and built brand guidelines.

  • Shortly after Redbus, I got an offer from Microsoft that was hard to pass.

    I was hired to design some of the early features for Teams. It combined my love for the startup culture with my interest in learning to design at scale.

    I was part of the founding team in the newly-formed Bangalore office in August 2017 and helped scale the design team scale from 3 to 7. I owned the Slash “/” command box feature along with the MVP for To-do.

  • I wanted to take a detour from startups and focus on honing my design skills.

    RedBus is the largest bus ticket booking platform across India, South-East Asia & Latin America. I joined the team to learn how design teams operate in bigger organizations and how to align design and business goals. It was also the first time that I worked in a large design team and had a mentor to guide me.

  • Unlike Koove, English Dost had a great reception of its product offering but struggled to find a viable business model. I joined the team as a founding team member in the seed stage and worked alongside some brilliant folks to help make English speaking easy for the Indian public.

    We shut down a year later.

  • Koove.com helped sell and buy used goods in neighbouring areas.

    It was also my launchpad into the world of design and startups. I was fresh out of college and had spent a year working on a design research project. So I wanted to put the theory into practice and get my hands dirty. At Koove I learned how an idea is conceptualised and executed from start to finish and how it reaches the masses.

    I joined the startup in the pre-seed stage and oversaw its expansion from a team of 6 to 30. We struggled a lot through this period - trying to find a product-market fit, building team culture and personally, for me understanding the impact of design. Koove was short-lived. We pivoted for a bit before shutting down operations. But it was an eye-opening experience in the world of tech.

 
 

Mentorship

 

Design mentor, Trydesignlab.com, 2016 - Present

UX Design Mentor & coach, RookieUp UX Bootcamp, 2021

Accessible Web Development Workshop, IDM, NYU 2020

Design advisor, GrowthMentor, 2019

Let’ chat.

If you like what I do, then let’s collaborate.